Live video web-casting is probably the most exciting development on the web today. The ability to broadcast to anyone, on virtually any internet capable device, anywhere in the world, live and in real time has staggering possibilities! But what content do you broadcast? How do you make the best use of it for business, training or government? Every organisation communicates through presentations in some way – clearly, this is the best use of web video… but it’s more than just video that’s needed.
On Demand video offers a rich, vibrant way of communicating that is available 24/7, but is a simple recording of seminars and presentations acceptable? No! Video of events is cumbersome, with no easy method of indexing content – it’s just a lump. Also there is far more to a seminar than just watching, there are the additional materials (slides, presenter bio’s and more), and the reaction of the audience to the presentation. These combine to give the presentation experience, which far more useful than just watching a recording.
GlobalPodium offers a way to use web video – both live and recorded, that is truly effective for business, government, and education, by creating this presentation experience on your website.
Tell me, I’ll forget
Show me, I’ll remember
Involve me, I’ll understand
Teachers want to teach, and the classroom experience enables exactly this. Any good teacher knows you teach by involvement, not dictation. On-line learning systems are still in their infancy, notoriously difficult to use, and not always effective. The experience just doesn’t match up to actually being there, and it’s because other platforms assume the information is only flowing one way – it’s not, it’s a conversation.
GlobalPodium is built to address this problem – to create an online environment where viewers are as involved as if they’re there in the room, no matter where they are or what device they’re using. To date, GlobalPodium has been used in a wide range of situations, including CPD seminars, policy discussions at local and national level, international presentations and seminars of various types, and many more besides.
For live events, just watching a video of a typical presentation or seminar is, visually at least, boring. It’s hard to get involved with a video of a person talking, especially when it goes on for 6 or 7 hours a day! How then do you grab audience attention? The answer is to involve them on more levels than just watching – engage and involve them.
Audiences interact with presenters in three ways:
- They ask questions: the most obvious form of interaction – and one that’s essential to help presenters clarify their message. This interaction is on a personal level, but for every question asked, it’s likely there are others who thought it, so it’s also representative of the group, and contributes to the discussion. GlobalPodium includes an intuitive yet sophisticated question submission and moderation feature.
- They express the opinion as a group. Many decision-makingprocesses are democratic; “what should we do here – option A, B or C?” Taking a poll of opinion is the best way to measure opinion as a group: GlobalPodium includes a powerful, yet simple to use and very quick polling system built in, allowing real-time polls to be set up in seconds.
- They heckle and murmer – expressing their view of content as its delivered. This mood, or vibe, is often overlooked in on-line events, but it is very important. We ask every presenter we work with “would you prefer to present to a camera, or a hostile audience of 500?” The answer is the same every time – the 500! The reason? Feedback – presenters don’t like cameras, because they offer no feedback. With a hostile audience, at least they know what they’re up against; they can identify the source of the hostility, and begin to work on turning it round. Presenting to a camera tells the presenter nothing; audience reaction is unknown. This is why we developed The Murmuriser – our unique live sentiment tool, to measure sentiment as content is delivered; providing the presenter and the audience with a great sense of the mood in the room. It is compact, fully customisable, and looks like this: